2 of a Kind Cleaning AcademyTurn Compassion Into a Career
The UK's most in-depth Mental Health Crisis Cleaning course — taught by Cherrelle, founder of an award-winning specialist cleaning company who has done this work every single day.
Start for under £100. No van needed. No experience required.
Why This Course Is Different
Taught By Someone Who Actually Does This Work
Most cleaning courses are written by people who have never cleaned a hoarded property, never sat with a client in mental health crisis, and never had to price a job that took three days and two skips.
This course is different. Every module comes from real experience running 2 of a Kind Cleaning Company — an award-winning specialist cleaning business in Yorkshire that handles mental health crisis cleans, hoarding clearances, trauma scenes, and biohazard jobs every week.
You'll learn exactly what works, what doesn't, what to charge, what to buy, and how to build a business that genuinely helps people — while making a very good living doing it.
Your Trainer
Cherrelle
Founder & Director, 2 of a Kind Cleaning Company
🏆 Best Specialist Deep Cleaning Company of the North 2025
The Barrier Remover
You Can Start This Business for Under £100
No van. No expensive equipment. No commercial premises. The course includes a complete starter kit list — exactly what to buy, where to buy it, and how to do your first job safely with a minimal outlay.
The course module on PPE and products gives you the exact supplier list and buying guide — no guesswork.
The Curriculum
10 In-Depth Modules
From understanding mental health conditions to pricing your first job — everything you need to start and grow a successful crisis cleaning business.
Understanding Mental Health & Its Impact on the Home
Deep dive into depression, anxiety, PTSD, schizophrenia, bipolar disorder, OCD and psychosis. Learn why ADHD and executive dysfunction make cleaning feel impossible — and how to approach clients with genuine empathy. Includes safeguarding awareness and recognising vulnerability.
Hoarding Disorder — The Complete Guide
The DSM-5 criteria, the Clutter Image Rating Scale (levels 1–9), types of hoarding (objects, animals, food, paper), the psychology of attachment to possessions. How to work with clients, families, councils and social services. Legal considerations and tenant rights.
Assessing the Job & Writing Your Quote
How to conduct an initial visit and risk assessment. Identifying biohazards — mould, rodent droppings, sharps, bodily fluids. Categorising clean severity (levels 1–5). Photography, documentation, scope of work, and professional quoting.
PPE, Products & Equipment — Starting for Under £100
Exactly what PPE you need and when (gloves, masks, Tyvek suits, respirators). The cleaning products that actually work — enzymatic cleaners, disinfectants, degreasers. Where to source everything in the UK for under £100. No van required to get started.
The Clean — Step by Step
Zoning and containment. The decluttering process — what to keep, donate, dispose. Working with or without the client present. Deep cleaning sequence (top to bottom, room by room). Odour elimination, mould treatment, final inspection and sign-off.
Pricing Your Jobs for Maximum Profit
How to price a mental health crisis clean — hourly vs fixed price. Real cost breakdowns from actual 2 of a Kind jobs. Profit margins you should be hitting. Quote templates and how to present them professionally. Never undercharge again.
Health & Safety & Legal Compliance
COSHH regulations, manual handling, lone worker policy, waste carrier licence (what it is and how to get it), public liability and employers insurance, GDPR and client confidentiality, safeguarding adults and children.
Setting Up Your Business
Sole trader vs limited company. Registering your business. Essential insurance. Creating a professional image. Getting your first clients — councils, housing associations, social workers, estate agents. Building referral networks from day one.
Marketing Your Crisis Cleaning Business
Who your clients are (B2B and B2C). Social media strategy for Facebook, TikTok and Instagram. Google My Business and local SEO. Building relationships with referrers. Using before/after content (with consent) to win more work.
Business Growth & Long-Term Success
Scaling from solo to team. Hiring and training staff. Expanding into new areas. Pricing for growth. Building a reputation that brings consistent referrals. Cherrelle's own journey from starting out to award-winning business owner.
Membership Exclusive
Real Images to Advertise Your Business
One of the biggest challenges when starting out is having no portfolio. You can't show before/after photos if you haven't done any jobs yet.
As a member, you get access to a library of real before/after images from 2 of a Kind's actual jobs — fully licensed for you to use in your own social media, website, and advertising. All images are anonymised and cleared for use.
This alone is worth the membership fee. Most new cleaners spend months doing free or heavily discounted jobs just to build a portfolio. You won't need to.
The Membership
Progressive Monthly Content
The course gives you the foundation. The membership keeps you growing. Every month, Cherrelle releases new content, case studies, and live sessions — because this industry never stands still.
Month 1
Hoarding Disorder — Advanced Strategies
Deep-dive case study, advanced decluttering techniques, working with hoarders who resist help.
Month 2
PTSD & Trauma Responses in the Home
Understanding trauma, how it manifests, approaching clients sensitively, self-care for you as the cleaner.
Month 3
ADHD & Executive Dysfunction
Why ADHD makes cleaning impossible, how to help without judgement, working with neurodivergent clients.
Month 4
Pricing Updates & Market Rates
Updated pricing guides, what the market is charging, how to raise your rates confidently.
Month 5
Working With Councils & Housing Associations
How to get on approved supplier lists, what councils look for, tendering for contracts.
Month 6
Social Media & Marketing Masterclass
What content to post, how to use before/after images ethically, growing your following and getting enquiries.
Every Month You Also Get
Investment
Simple, Transparent Pricing
One course. One membership. No hidden fees. Cancel the membership anytime.
The Course
Lifetime access. Pay once, keep forever.
Course + Monthly Membership
First month free when you enrol in the course.
Payment plans available. Contact us to discuss. All prices include VAT.
Join the Community
Be Part of the 2 of a Kind Academy Family
Join our growing community of crisis cleaning professionals on Facebook. Share wins, ask questions, get support from Cherrelle and fellow students, and stay up to date with the latest industry news.
Join the Facebook Community
Your Mentor
Hi, I'm Cherrelle
I started 2 of a Kind Cleaning Company because I saw a gap in the market — and a genuine need. People were living in crisis, and nobody was helping them in a way that actually respected their dignity.
I built the business from nothing, learned everything the hard way, and now run one of the most recognised specialist cleaning companies in the North of England. I've cleaned properties that would make most people walk out. I've sat with clients in tears. I've worked through the night to give someone their home back.
I created this course because I want more people to do this work — and I want them to do it properly. With compassion, with knowledge, and with a business that actually pays them what they deserve.
I'm not just your trainer. I'm your mentor. And I'm available to answer your questions, review your quotes, and help you grow.
Questions
Frequently Asked Questions
Do I need any experience to take the course?
No experience is needed. The course starts from the very beginning — understanding mental health conditions, right through to running a profitable business. Many of our students have never cleaned professionally before.
Is this course CPD accredited?
The course is not CPD accredited at this time, but Cherrelle herself holds CPD accreditation for biohazard cleaning. The course content is based on real-world professional practice and provides a completion certificate.
How long does the course take to complete?
The course is self-paced with lifetime access. Most students complete it over 2–4 weeks, but you can take as long as you need. You can revisit any module at any time.
Can I really start for under £100?
Yes. Module 4 includes a complete starter kit list with exact products, where to buy them, and how much to spend. Many students have started their first job spending less than £90 on supplies.
Do I need a van?
No. For most mental health crisis cleans, you don't need a van. You can use a car, arrange skip hire separately, or partner with a clearance company. The course covers exactly how to handle waste disposal without your own vehicle.
Can I cancel the monthly membership?
Yes, absolutely. The membership is month-to-month with no minimum term. Cancel anytime with no penalty.
What's the difference between the course and the membership?
The course is the complete foundation — everything you need to start. The membership is ongoing support and progressive content — new case studies, live Q&As, updated pricing guides, real images for your advertising, and direct access to Cherrelle every month.
Ready to Start Your Crisis Cleaning Business?
Join the 2 of a Kind Cleaning Academy and start building a business that genuinely changes lives — including your own.
Questions? Call or WhatsApp Cherrelle directly — she answers personally.